Promote Basic Help including search engine registration information.

1. Which Search Engines do you submit to?
2. Why don't you submit to thousands of engines?
3. How can I ensure that I am getting the best value from Promote Basic?
4. Why is it important to target the right search phrases?
5. Why don't you provide once off submission?
6. How does the Link Popularity system work?
7. How do I ensure that my link exchange provides worthwhile results?
8. I am using your submit service but I am not getting top 10 rankings.
9. I signed up my site for Promote Basic but it is not appearing in the search engines?
10. Do you have a recommended list of do's and don'ts?

1. Which Search Engines do you submit to?
   According to research the top 10 engines generate 85% of the searches on the web. Therefore we concentrate on the top engines. The following are the search engines to which Promote.ie currently submits, bear in mind that the engines below provide results to hundreds of other engines;
   1. All The Web (Lycos)
   2. Google
   3. Anzwers(Australia)
   4. ICQ Search
   5. Web DE(Germany)
   6. Hotbot
   7. Overture
   8. MSN
   9. AOL
   10. IWon
   11. Jayde
   
2. Why don't you submit to thousands of engines?
   Many products or services claim to submit you to 100's or even 1000's of sites. What they don't tell you is that most of those sites have no other purpose than to collect e-mail addresses from Web marketers so they can flood your inbox with spam mail.
   It's the top engines for each country that generates over 95% of the search engine traffic. Therefore, the key to gaining traffic to your site is not how many no-name engines your site is submitted to, but being properly submitted to the major engines. This is exactly what we do.
   
3. How can I ensure that I am getting the best value from Promote Basic?
   Site promotion and optimisation is a joint effort between you/your site designer and Promote.ie. If you/your site designer do not follow the detail of the guidelines included in your welcome email(in respect of how to optimise your pages for the target phrases, include the meta tags supplied and actively pursue a link exchange programme) your site will not perform as well as would be expected. The onus is on you/your site designer to maximise the benefit that can be derived from our services.
   
4. Why is it important to target the right search phrases?
   Whilst many companies have a very good idea of the keywords that users are likely to type into the search engines to find the products/services that they supply it is still a fact that all too often a successful search engine strategy stalls at the first hurdle, identification of the right keywords and vast sums can be expended ensuring that the company appears at the top of the search engines under keywords that users simply are not keying in.
   Promote.ie use sophisticated software linked to the search engines providing real time information on what millions of people are typing into the leading search engines. This software is used to help identify those phrases that will drive relevant traffic to your site.
   
5. Why don't you provide once off submission?
   Most search engines drop sites over time to make way for new submissions if they are not re-submitted on a regular basis. Simply by completing our online form your web site will be added to Promote It system and registered every month with the top search engines.
   
6. How does the Link Popularity system work?
   As soon as we receive your order our inhouse software starts seeking potential link exchange partners for your website. They will be relevant to your area of business as we will use your keywords to find other sites that have a similar focus as yours and may be interested in exchanging links with you.
   To get the best out of a link exchange programme it is important that you set up a "Useful links" section on your website. This way the search engine spiders will find the links you have placed to other peoples sites and it will influence the search engines positively in placing your site higher up their results. You should try and ensure that these are reciprocal links i.e. for each link try and get the other site to link back to you.
   
7. How do I ensure that my link exchange provides worthwhile results?
   By observing the following guidelines;
   1. The more quality links to your site the higher your ranking will be.
   2. Relevance of links. A link from a site that contains similar content to your site is assigned a greater weight than a link from an unrelated site.
   3. Free For All links are worthless. Link farms and FFA sites can actually damage your ranking as search engines are aware of such strategies.
   4. To realise the full benefits of link popularity you must reciprocate the links. Search engines want to see that your site is part of a community of related sites.
   5. Submission to directories is important as that helps link popularity.
   
8. I am using your submit service but I am not getting top 10 rankings.
   With some work applied to optimising your web site and the use of our search engine submission programme you can achieve some excellent placements in the search engines. We submit your web site to the search engines, how you then perform in the rankings depends upon the following our guidelines on the optimisation of your site, ensuring that you gain reciprocal links to your site and which search phrases you are targeting.
   To check to see if you are in the search engines directory just type in your site's domain name with the www. and hit return. If your site is in the directory but you are not appearing in searches you are carrying out then either the search phrases do not match those that you have optimised your site for or you have not carried out sufficient optimisation of your site.
   Another contributing factor to low rankings is low Link Popularity. Many search engines rank sites according to how popular they perceive the site to be and they judge this by the number of links that exist to the site. To check this for your website please go to http://www.linkpopularitycheck.com/ and enter the domain name of your website.
   
9. I signed up my site for Promote Basic but it is not appearing in the search engines?
   What may be happening is;
   1. Your site has been included in our submission programme for less than two months and hasn't been fully spidered and listed by all the search engines.
   2. The search phrase you have requested in the Rank Tacking Report is not well designed for your site or vice versa. For example if the Rank Tracking Report search phrase is "Dublin Accommodation" and there is no mention of the words "Dublin" "Accommodation" on your home page your site will not score well in the Rank Tracking Report.
   3. The search phrase is far too broad. For example if your search phrase for the Rank Tracking Report is "irish houses" and your site is one for an estate agent in Co. Laois you are not going to receive a high ranking for the search phrase "irish houses" . Whereas if your Rank Tracking string is "estate agents in Co. Laois" you will receive a far better Ranking Tracking Report.
   4. Your site is not optimised for Search Engines i.e. your website uses frames or is database driven. If you site is composed using these elements you need to ensure that there is a hidden navigation included in your site solely so search engines can spider(index and add to their database) the various pages in your site.
   5. You have no external links to your site. Many search engines rank sites according to how popular they perceive the site to be and they judge this by the number of links that exist to the site. To check this for your website please go to http://www.linkpopularitycheck.com/ and enter the domain name of your website.
   
   
10. Do you have a recommended list of do's and don'ts?
    
    Don't use frames.
    Many people do not know whether they have a frames-based web site. Basically, and simplistically, if you click on various links in your site and the address in the address bar of your browser does not change, you are using frames.
    
    What this means is that your web page is in fact 2 or more pages and the page that you are looking at is an instruction to create those pages. The problem is that most search engines cannot follow those instructions, they can only follow "href" links, and therefore they cannot index the content of your site.

    The solution is either to do away with the frames, put into the index page a list of links to the other pages that the search engines can follow, or alternatively create "gateway pages / sites" that link through to your web site. For further information on dealing with framed sites please read our guide (provided free of charge when you sign up).

    Don't have the web site database-generated

    This is the most difficult "don't" to implement. If you have a database-generated site there are usually good reasons for this, for instance you want to update content dynamically. The simple fact is that any web site that is database-generated has moved beyond static html and is not going to move backwards.

    The problem is that most search engines cannot index database-driven sites, the result being that the sites that are the most advanced, and usually the most content-rich, are incapable of achieving any sort of position in the search engines.

    For further information on dealing database-generated sites please read our guide(provided free of charge when you sign up).

    Don't have the web site built in Flash animation

    If the whole of your web site is built in Flash, then it is completely unindexable by the search engines, as search engines cannot yet index the content of Flash movies.

    For further information on dealing database-generated sites please read our guide (provided free of charge when you sign up).