Pay Per Click

Through our affiliation with Overture,the world leader in Pay-For-Performance™ (PFP) we are able to offer online advertising which works. The advantage of pay-per-click is that you only pay when it works, leading to the highest return on you advertising investment. You choose how much to pay for each potential customer. Overture listings are ranked by bid amount, which is what you pay when a user clicks on your listing.

Your search listings result in potential customers to your site and a high return on your advertising investment.

Using Overture you can;

• Reach more than 85% of active internet users: When you advertise in Overture Premium Listings™, your business appears in the top U.S. search sites: Yahoo!, MSN, InfoSpace, Ask Jeeves, AltaVista, and Netscape.
• Overture advertisers receive over 150 million highly targeted sales leads each month.
• You set the price you're willing to pay for each sales lead and pay only when your customers click through to your site. Independent research shows that advertisers receive the highest ROI from pay-for-placement search when compared to other forms of advertising.

A study conducted in January 2001 by NPD Group, a research group specializing in consumer purchasing and behaviour, tested the impact of search listings, banner ads and tiles across a variety of sites (both branded and unbranded) to determine which was most effective. In every situation, search listings came out on top. Search listings rank significantly higher in likelihood to read or click.

How it works

• Overture is a search network. Overture advertisers list their sites in the search results which are distributed across the Web to more than 85% of all active Internet users on sites like Yahoo!, Lycos, Infospace, MSN and many others.
• You select the five search terms most relevant to your business for example
• Write titles and descriptions
• Bid on search terms for relevant search terms
• Your listing will then start appearing on Yahoo!, MSN, InfoSpace, Ask Jeeves, AltaVista, and Netscape searches

Choose the right sign-up plan

When you sign up with Overture, you have your choice of using Overture's expert assistance or starting out on your own. To maximize your results, select Full Serve or Full Serve Advantage, both of which provide expert assistance in setting up your account.

If you want to do the work yourself, choose Self Serve, which allows you to select your own search terms and write your own listings.

On the Overture site please complete the order form according to the instructions. Enter as many relevant search listings as possible to increase your potential for click-throughs.

To order please visit our partner's website